RE/MAX LLC

Global Franchisor Acquires Leading Technology Firm booj DENVER – In a move signaling a shift in RE/MAX technology strategy, RE/MAX, LLC announced today it has acquired booj, an award-winning Colorado-based web design and technology company. The acquisition exemplifies a new approach for RE/MAX that goes beyond adapting third-party vendor products to fit broker and agent needs. Moving forward, RE/MAX will leverage the capabilities of booj and other strategic partners to deliver core technology solutions designed for and with RE/MAX affiliates. The objective: technology platforms that create a distinct competitive edge for RE/MAX brokerages and agents and complement other tech products they choose to…