A survey was conducted by a market research firm for RE/MAX, and they found that when consumers were given a list of real estate companies and asked which ones they had heard of, 95% of buyers and sellers said they’ve heard of RE/MAX, and only 41% of buyers and sellers had heard of Keller Williams.
That’s the difference between a brand that dominates national advertising and one that has no national advertising. Make the smart move and go with a brand that needs no introduction.
